by landscapemarketingsolutions | Feb 8, 2021 | Marketing Strategy
As a marketer, I feel my professional life was vaulted when I discovered Dan Kennedy, one of the foremost direct response marketing experts. Dan’s principles are applicable to pretty much all small businesses and are particularly salient for landscape companies. In...
by landscapemarketingsolutions | Feb 8, 2021 | Marketing Strategy
I have written often about the importance of developing an effective unique selling proposition or USP. In short, your USP is the unique value that you offer to your customers and it should be bold and distinguishing. A good USP gives your customer a reason to choose...
by landscapemarketingsolutions | Feb 8, 2021 | Marketing Strategy
Below is an excerpt from our forthcoming marketing ebook for landscape and green industry businesses. I have seen so many landscape companies come and go. Even with strong leadership, excellent quality of execution and service delivery, companies fold. Yet, there are...
by landscapemarketingsolutions | Feb 8, 2021 | Marketing Strategy
Standing Out from the Crowd… In previous posts, we have underscored the importance of distinguishing your company from competitors. If you cannot give your customers a compelling reason to choose you, you may find yourself competing to be the low cost provider. One of...
Recent Comments